Business Studies
Statement of Intent
Curriculum Map
Year 10 Overview
In Year 10 students complete their first unit of coursework in order to ensure they are engaged with a subject they have not studied prior to Level 2. The coursework learning objectives run in order as this is the nature of the coursework they complete and prior tasks are required and the tasks following build from this knowledge and research. R065 must be completed before the students are able to begin R066 as this uses the previous work to create and inform their pitch.
Business Studies complete their exam in the January series and therefore begin to study for the exam within year 10. At this point students have grown in their knowledge and maturity to allow them to achieve. R064 has been designed to take them through a journey of starting a business by asking them to consider the type of ownership they would start, moving to considering a fully formed business plan and the functional areas. Student then look at the role of the finance and how they would fund their business.
Year 10 Topics
Subject Overviews
R065
LO1 – Market Segmentation and Customer profiles
LO2 – Market research
LO3 – Designing a product
R065 and R066
R065:
LO4 – Costs, risks and viability of a product
R066: LO1 – Branding
R064
LO5 – Types of Ownership
LO5 – Business Plans
LO6 – Functional Areas
LO2 – Costs, Revenue and profit
LO2 – Break even
LO5 – Sources of Start-up Capital
Year 11 Overview
In year 11 the students develop their understanding of business by focusing on the marketing department, including, monitoring the life cycle of their product and differentiating it along with how they would price and promote the products before considering the impacts of external factors.
Students then continue to complete their R066 coursework utilising the knowledge acquired from the examined unit in order to present a business pitch to a panel of experts and then evaluating the business idea and their performance in the pitch.
Year 11 Topics
R064
LO1 – Market Segmentation
LO1 – Customer Feedback
LO3 – Product Life Cycle
LO3 – Product Differentiation
LO4 – Pricing Strategies
LO4 – Advertising Methods
LO4 – Promotional Techniques
LO4 – Customer Service
LO3 – External Factors
R066
LO1 – Branding and Advertising
LO2 – Preparing for a Pitch
LO3 – Completing a Business pitch
LO4 – Evaluation
R065 and R066
Review of the coursework and alterations to improve individual grades
Year 12 Overview
Year 13 Overview
Unit 2 – Working in Business
Unit 4 – Customers and Communication Unit 5